El-Khayyat Ceramics

El-Khayyat Group

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El-Khayyat Ceramics for El-Khayyat Group

This time-tested Saudi Arabian conglomerate specializes in building materials such as red bricks, gypsum powder and board and polyethylene terephthalate (PET) straps, and you are probably thinking why is this one of our clients when this is usually an industry which doesn’t really work a lot with animation studios. Well, although this might sound a bit too rough and where animation is not usually welcomed, a very interesting project was brought to life with the cooperation between the studio and El-Khayyat Ceramics.

Their brief was short yet interesting: they were in need of an ad that would show the conversation between two friends as they discuss the benefits of having a high-quality ceramic.

The Production

One of the most interesting things to develop were the main characters for this ad, we wanted a next door neighbour look and we got some fantastic creative freedom by El-Khayyat Group.

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Tags
3D Animation
Character Development
Character Modelling
Concept Art

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